Monthly Archives: February 2015

The 1%

By Hero Power on February 27, 2015

Fact of the day: The electricity consumed during the top 1% of peak hours accounts for as much as 18% of the total electricity consumed during the entire year, according to “The Power of Dynamic Pricing” by Faruqui et al. … Read More

The Importance of Targeted Messaging

By Hero Power on February 10, 2015

Imagine you received a “Happy Birthday” card in June that didn’t include your name, your age, or didn’t take into consideration that you were born in November?  Even though the card sender knows you have a birthday this year, clearly … Read More